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window of hope

supporting the mums of premature babies

The mother of a premature baby can wait for her child to be brought home for several months. In Romania unfortunately, 1 out of 10 babies is born prematurely. But biggest struggle of the mother of a preemie child is that she cannot touch her baby. She has no choice but to watch it through the window in the maternity ward until they're ready to go home.

So we created a powerful experience: the first interactive foil that projects messages of support from people all over the country to the new mothers in the premature maternity ward. Giving them hope, and, most importantly, showing that they're not alone.

Client: Coca-Cola, Dorna Water

Agency: McCann Bucharest