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Canndles

Did you know that only about 3% of Cannes entries actually win a Lion*?
 
That's why we created #Canndles - Cannes-themed candles creatives can pray to, so they can increase their chances of winning. Featuring the year's jury presidents dressed as saints, and custom-written prayers on the back.
 
One big IKEA shop, 2 failures and 3 nights later, we were delivering selected packs of Canndles to London agencies right before the festival.
 
And launching a website so everyone can pray, no matter where they are.
Art Director: Alessio Laudato