Did you know that only about 3% of Cannes entries actually win a Lion*?
That's why we created #Canndles - Cannes-themed candles creatives can pray to, so they can increase their chances of winning. Featuring the year's jury presidents dressed as saints, and custom-written prayers on the back.
One big IKEA shop, 2 failures and 3 nights later, we were delivering selected packs of Canndles to London agencies right before the festival.
And launching a website so everyone can pray, no matter where they are.

Art Director: Alessio Laudato