Capturing the true indulgence of British Airways' Club World

After having revamped their business class offering with brand new luxury bedding from The White Company and a completely reimagined menu by Do&Co, British Airways wanted to create a campaign that best expressed the indulgent feeling of flying Club Wold.

So instead of showing perfectly polished images of untouched food and made beds, we chose to explore the real feeling of indulgence. Because nothing says you’ve had a glorious meal like the sight of an empty plate.

The ruffled sheets, the empty plates dotted with crumbs, the last few drops of wine in the glass become charming personal stories of unabashed pleasure. Because that’s what flying Club World really is about. It’s your time to give into the temptations of blissful sleep, wonderful food and excellent service tailored to you. 


This is your Club World.